success stories.
“A relationship that started with a couple accounts, rapidly developed into a very strategic partnership. I entrusted Lucy to manage virtually our full portfolio due to her fantastic attention to detail, oversight and leadership skills within her team. Always available and delivering on key touch points without exception, she ran point on some leading brands for the business. Lucy is someone you can always count on and doesn’t shy away from a challenge!”
case studies.
csr cemintel.
Engaged to deliver on a traditional media campaign, The Vine was briefed to create buzz around the use of the all-new cemintel fibre cement weatherboard, launched in line with the 2020 season of hit channel 9 program, The Block, The Vine Comms interviewed three experts in the architecture and interiors sector, drafting three pieces of content that targeted separate audiences. Pitching the feature content to the media, stories were attributed to The Block personality, Deb Saunders, celebrity architect Julian Brenchley and Australia’s Holiday Home Expert, Simone Mathews. Rolling out the campaign over a two month period, The Vine Comms achieved almost 7 million in audience reach across 70 clippings in eight weeks, including regional newspaper titles in the Australian Community Media network, Inside Out magazine, Real Estate View, Queensland Homes and Oz Homes News.
soul home.
Simone Mathews, founder of Soul Home, engaged The Vine Comms on a brand management basis. Working to creatively and strategically scale the business into its next stage of growth, Lucy worked closely with the marketing and PR team, developing a 12 month strategy that repositioned Simone as Australia’s holiday home expert, leveraging her as a key industry leader and successfully raising her profile in the Australian market. Working across brand partnerships, media opportunities, key thought leadership and as the lead on projects, The Vine Comms elevated both the Soul Home brand and Simone as an influential spokesperson through activities including the design and development of the all-new Tools Down podcast, media features, such as realestate.com.au, So I Quit My Day Job and The Daily Telegraph, project partnerships with opportunities like celebrity personality, Turia Pitt, brand partnerships and ambassadorship opportunities for Simone, key note speaker activities, including with ISCD School of Design & Colour, the conceptualising and introduction and launch of two product collections, set up and launch of the Holiday Property Community platform, productisation of online courses and the creative planning, production, partnerships and publicity of upcoming build and design projects.
lions cottage.
Contacted in line with a voluntary campaign for 2020 National Carers Week, The Vine Comms developed a strategic and creative communications plan with Kiama Lions Club, effectively enabling the newly built, dedicated carers cottage to raise awareness of its purpose, increase visibility in the market and expand its audience. The Vine Comms successfully pitched local interviews with carers invited to stay at the cottage for some much-needed respite during National Carers Week, securing an informative feature in the South Coast Register newspaper, and curated collaborative give-back segment with Channel 7 Sunrise TV. Project managing the segment, The Vine Comms partnered Lions Cottage with six local South Coast brands, gifting a young Newcastle family who endured a surfing accident in 2019, resulting in their father being a quadriplegic, a holiday to the South Coast and weekend of activities and memories. Working closely with Channel 7 Sunrise presenter, Edwina Bartholomew, The Vine Comms brought the story to life, successfully communicating the purpose of The Kiama Lions Cottage, its features and providing prime time coverage for all the brands involved.