let’s get down to business.
Times are changing, and it’s certainly proving tough for everyone. With most people working remotely, now is the time for brands to re-focus on relatable, sharable and easy to digest content. Ramp up SEO, social and online activity.
Reflect on your strategy and adjust for the months to come. Brands will drop PR and marketing first to cut costs, but amidst the crisis comms, it is important to take this time to plan for the rebuild.
Assess marketing activity to date & reflect on what has and has not worked. Are messages being received clearly? How can you adjust to better communicate?
Update & refresh websites, social media etc. Explore new channels like, TikTok or Pinterest
Invest in user experience reviews to refresh & evolve products, services and online experiences
Analyse data collected & reflect findings into comms plans for the months to come
Strategize, assess and implement CRM & data plans
Create content. Stories, photos, videos, podcasts. Get on top of your brand story
Up-skill you team
Plan...Properly
Don’t lose visibility. Keep stories going, internally & externally. Drive advocacy from within to create conversations & interest from consumers & audiences externally
Sharpen up and prepare for the bounce back. It will come, and we need to be ready
Hang in there